- B: Promotional Poster designed to create greater awareness. The aim was to show off her great work in a way that people would want to keep.
- A: Jocelyn Allen Identity
- Project Description: A website I produced recently for documentary photographer Alexandra Smart. I used the Wordpress as a CMS so that Alexandra could continue to update her portfolio as she inevitably produces more without knowledge of coding. I designed the look of the website and built it myself.
http://www.alexandrasmart.com - Project Date: 10.2011
- Project Description: Logo designed for Paul's Place. A residential charity offering rest and relaxation for the terminally ill and their carers. November 2011
- Project Description: Designing Dialogue Publication/zine / 148mm x 210mm / May 2010 Designing Dialogue is a very small project designed to collect and record an email conversation between myself and fellow designer David Gibson. Sharing a common interest in socially engaged design and filled with questions about our practice, we explored our confusions and difficulties of marrying communally minded design ideas with everyday design structures. If you would like a transcript of this conversation or have questions of your own that you wish to discuss, please email me here. The book itself was designed entirely with budget in mind and made for practically nothing. I used the office materials that were readily available, as well as B&W laser printing. The ring-binding was an archaic binding method in the university and therefore free to use.
- Project Description: CSM Poster I created this poster to advertise the final year exhibition of the Creative Sound and Music course at the University of Wales, Newport. Various ice-cream sauces were used to create the neon typography which contributed to the experimental design of the poster as was an attitude in-keeping with the ethos of the course itself. Legibility was not the main concern here, rather the poster was designed to cause curiosity at first glance; a method appropriate for standing apart in the visually noisy environment of Universities and campus halls. http://www.newport.ac.uk/study/undergraduate/courses/Pages/CreativeSoundMusic.aspx
- Project Description: Lansdown Hall & Gallery (Aug 2010 - on going) Previously known as The Space, I came across this community venue while they were in the process of changing owners. With the change came a new name, identity and mission statement. The diamond-like forms, originating from themes of collectivity, are a part of the identity that is intended to become a tool for visual experimentation, development and progression. These visual tools are flexible enough to allow for integration of the identity alongside all manner of other imagery that will come with events, exhibitions and workshops that the gallery promote.
- Project Description: Relational Aesthetics in Graphic Design
May 2010 / Short Essay / 148mm x 210mm
A short essay I wrote completed during my final year of study in Wales. Fueled by my interest in the work of contemporary designers and writers, such as Chris Clarke, A2, Nikolas Bourriaud and others, this small publication is an investigation into the social benefits of design that works with local community — known as Relational or Socially-Engaged Design.
“Increasingly, as graphic design becomes less servile and more assertive, designers are finding themselves with more freedom to begin authoring their own work. From conception to outcome, they have the chance to choose the content of what they communicate and thus, new opportunities for creative development. Some of them, in reaction to cultural changes, are choosing to engage with their local communities - starting new discussions with design at the forefront, facilitating dialogue. What opportunities does this relational design offer for those who are exploring it? And where is the line between an artist and a designer?”
Unfortunately there are no copies left to purchase but if you are interested in getting a copy, then send me an email here and if I get enough requests then I will produce a new run.
Sarah Leybourn
Artist’s Book / ___ x ___
Artist’s Book / ___ x ___
“The tragedy of life is what dies inside a man while he lives.” Albert Schweitzer
Being is an artist’s book produced by myself and photographer Sarah Leybourn. It features two embossed block prints for the front and back cover, and was printed using xerox to reinforce the prosaic nature of the themes explored. The slip cover was printed on an old Epson fx-870 dot matrix printer adding to it’s office-like feel.